Thursday, July 14, 2005

Full of fruit goodness

Pret are a fine sandwich chain and I normally buy my lunch there but I do think their copywriters should be kept on a tight leash.

Their granola bar advertises itself as "Full of Fruit Goodness". B*****ks! It's a solid briquette of cereal held together with sucrose. Pure carbohydrate. Good fuel for the body and if the odd bit of dried fruit contributes any vitamin content of significance I would be very much surprised.

But the pièce de résistance is the blackcurrant drink "Naturally Low in Fat". <Voice="John Cleese">Of course it is! It's a FRUIT! No ANIMALS were slaughtered in the making of this FRUIT drink!<Voice="Normal">.

Mind you it is a bit like the "Reduced Fat" Lurpak spreadable butter we buy. Basically they have worked out how to pump more water into it but they are hardly going to label it "Increased Water"!

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